About me
Designing with purpose.
I create digital products that make complex things simpler, combining my background in computer science with a strong eye for visual design and a curiosity about the world around me.
Nice to e-meet you
Since 2020, I’ve been designing digital products with the belief that good design can make complex things simpler and create a positive impact.
I love making things and paying attention to the details that bring them to life, from how a product works and feels to how it looks and the story it tells. I’m naturally curious and enjoy exploring new ideas, learning how things work and finding simple ways to communicate something complex.
I’m particularly interested in nature, wildlife and sustainability, and in using design and technology to bring attention to the world around us. I’d love to work on products that can have a meaningful impact, whether that means helping people make better choices, understand an issue or simply experience something in a new way.
My journey into design began with Computer Science and a lifelong interest in art and aesthetics. After moving to London, I completed a UX Design course at General Assembly and began working professionally in design. Since then, I’ve worked across UX, UI and Product Design, collaborating with teams to turn ideas and problems into thoughtful digital products.
Today, I work independently as a Product Designer and Builder, taking on projects that challenge me, teach me something new and give me the freedom to create.
My journey
The story so far
The key moments, moves and experiences that shaped my path into design.
Where it all began
Grew up in Romania, studied Computer Science, fell in love with aesthetics and problem-solving.
Finding my way into design
Transitioned into UX/UI Design and started taking on my first projects, combining my technical background with my passion for visual design.
Product Designing at Just Eat
Joined Just Eat and began working on digital products used by businesses and their customers, developing my skills in product thinking, UX and working within a large product team.
Product Designing at The Key Support
Joined The Key Support, working with a team of passionate people to design digital products that support schools and teachers in the UK.
Building my own path
Taking what I’ve learned into my own hands, working independently on products and projects that genuinely interest me.
What I believe
A few principles that influence the way I see and make things.
Stay curious
Keep learning, ask questions and stay open to new ideas, perspectives and possibilities.
Make things simple
Find clarity in complexity and create experiences that feel intuitive, thoughtful and easy to understand.
Leave things better
Strive to make a positive difference, whether through the things I create, the way I work or the impact I have on the world around me.